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SEMPO is an industry organization designed to promote search engine marketing in general, not an accreditation body for SEM firms. Membership in SEMPO is not a guarantee of a particular firm's capabilities, nor does it signify industry approval or disapproval of their practices.

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... | Web: www.iprospect.com Copyright © 2005 iProspect.com, Inc. | Confidential + Proprietary | All Rights Reserved. August 2005 iProspect Outsourced SEO Metrics & ROI Study Tel: 800.522.1152 | Email: interest@iprospect.com | Web: www.iprospect.com Copyright © 2005 iProspect.com, Inc. | Confidential ...
 
... | Web: www.iprospect.com Copyright © 2005 iProspect.com, Inc. | Confidential + Proprietary | All Rights Reserved. August 2005 iProspect Outsourced SEO Metrics & ROI Study
 
... .com | Web: www.iprospect.com Copyright © 2005 iProspect.com, Inc. | Confidential + Proprietary | All Rights Reserved. 4 iProspect Outsourced SEO Metrics & ROI Study Detailed Findings 1. Search marketers who outsource their natural search engine optimization to an SEM firm, and who participate in ...
 
... .com | Web: www.iprospect.com Copyright © 2005 iProspect.com, Inc. | Confidential + Proprietary | All Rights Reserved. 2 iProspect Outsourced SEO Metrics & ROI Study Background In order to gain a better understanding of search marketer motivations, perceptions, and decision-making, iProspect partnered ...
 
... .com | Web: www.iprospect.com Copyright © 2005 iProspect.com, Inc. | Confidential + Proprietary | All Rights Reserved. 3 iProspect Outsourced SEO Metrics & ROI Study Executive Summary The iProspect Outsourced SEO Metrics & ROI Study finds that a significantly greater number of search marketers ...
 
... .com | Web: www.iprospect.com Copyright © 2005 iProspect.com, Inc. | Confidential + Proprietary | All Rights Reserved. 6 iProspect Outsourced SEO Metrics & ROI Study 2. A significant percentage of search marketers who outsource their natural search engine optimization to an SEM firm don't, or can ...
 
... .com | Web: www.iprospect.com Copyright © 2005 iProspect.com, Inc. | Confidential + Proprietary | All Rights Reserved. 8 iProspect Outsourced SEO Metrics & ROI Study 3. Some search marketers who outsource their natural search engine optimization to an SEM firm, who also participate in paid search ...
 
... .com | Web: www.iprospect.com Copyright © 2005 iProspect.com, Inc. | Confidential + Proprietary | All Rights Reserved. 9 iProspect Outsourced SEO Metrics & ROI Study Advice to Marketers Search marketers are strongly encouraged to make the necessary investment in either internal resources or outsourced ...
 
... recipients (search engine media companies, SEM agencies, in-house) and towards what types of SEM programs (paid placement, paid inclusion, organic SEO, SEM technology) Identify key industry trends Identify key industry issues SEMPO should address DEFINITIONS: Respondents Were Given the Following Definitions ...
Related Searches: traditional seo vs ppc
 
... .com | Web: www.iprospect.com Copyright © 2005 iProspect.com, Inc. | Confidential + Proprietary | All Rights Reserved. 5 iProspect Outsourced SEO Metrics & ROI Study Validates Previous Findings Though this finding may seem surprising to search marketers who are not yet participating in natural SEO ...
 
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